Budweiser Country Club
Anheuser-Busch, a client of Engine Shop, launched a campaign to reestablish Budweiser’s heritage as America’s Original Craft Brew. Budweiser Country Club included VIP experience pop-ups at music festivals across the country.
Results
30K+ Engagements | 100M+ Impressions | 242 Media Mentions
I supported the campaign with overall creative strategy for the festival pop-ups and designed materials for the VIP experience. This included graphics for custom guitars, stage banners, menus, branded buckets, and interactive chalkboard graphics.
Bud Light Dive Bar
The success of Budweiser Country Club led to a similar campaign for the sister brand, Bud Light. The Bud Light Dive Bar series included popups at music festivals and a national tour.
Creative direction was vastly different for the Dive Bar series to differentiate from Budweiser Country Club and tapped into the heart of Bud Light brand. Vintage Bud Light ads were redeveloped and printed as the backdrop of the the stages and the concerts.
A unique backdrop was created for Pride shows in collaboration with GLAAD.
Results
24K+ Engagements | 80M+ Impressions | 178 Media Mentions