Simple videos are created for the website's main page banner. This banner capitalizes on the HOLD NYC SS25 fashion show photography.
A behind-the-scenes campaign was created to promote the FW24 collection and expand HOLD NYC's social media presence. The content was shot on an iPhone during a photo shoot. The footage was then cut together and edited to elevate the look of the videos to the atmosphere of the new collection.
An illustration of two wrestlers was created as a graphic for the FW24 line. The illustration was created in Procreate on an iPad and printed on HOLD NYC sweatshirts. A painted version was also made as an exclusive print.
Two products were produced mid-season, and an additional photo shoot was out of budget. So, product photography for the two products and a combined nine colorways was shot on an iPhone with a makeshift tripod and lighting setup in the CEO's apartment.
The initial social media posts created a sense of texture and color for the first product line. The goal was to create some interest in the line without a budget.