Jack Erwin, a client of Within, utilized a full-funnel Meta marketing strategy. This included campaigns for brand awareness and conversion campaigns.
Jack Erwin prioritized brand identity and consistency across all brand touchpoints, which is reflected in their advertising. Impressions and engagement were the primary metrics for the top-of-funnel campaign.
Animated static ads were created to accommodate the need for video-like ads without actual video footage. This allowed Jack Erwin to optimize for the growth of Reels placements and improve the performance of middle funnel campaigns while their brand team worked on developing guidelines for video.
Sales were restricted to holidays to capitalize on consumer behavior and expectations. The full-funnel campaign lowered CPMs for the conversion campaign and reduced the cost of conversions by ~15%.
This logo animation was developed in collaboration with the brand team and used across all marketing channels. This was particularly beneficial for A/B testing the effectiveness and design of end cards.